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Empowering Women : Amazon Saheli

The committed online retail facade – The Saheli Store – includes customarily and creatively carefully assembled office items, shoes and satchels, apparel and adornments, gems, home and kitchen, gear and sacks and home style ancient rarities privately made by ladies business visionaries the nation over.

Amazon propelled its unique commercial center for ladies business people in November 2017. Today, ladies make and offer everything from journals and note pads to incense sticks, bread receptacles and men's apparel to sarees on the Saheli commercial center. These items originate from seven accomplice NGOs around India that achieve 80,000 ladies craftsmans over the length and expansiveness of the nation. 

Amazon Saheli has been set up in organization with the spearheading social association, Self Employed Women Association (SEWA) and Impulse Social Enterprise among others. The customer facing facade offers the ladies business visionaries and craftsmans who work with these associations access to the Amazon India commercial center, and also to the calculated foundation of the online business behemoth.

To handhold women artisans and organizations through this entirely new experience, initial training workshops are conducted on how to manage their businesses online. In addition, a dedicated account manager is assigned to new ‘Sahelis’, to help them kick-start their enterprises. The benefits that an ‘Amazon Saheli’ reaps from the partnership are myriad. Apart from their products being highlighted in a separate storefront, product photo shoots and cataloguing services come as part of launch assistance provided to every partner associated with Saheli program. The program also provides tools and reports to help them save time and bandwidth on managing their online businesses and focus more on creativity and product innovation.

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